ICNA Announces “Historic” National Billboard Campaign


The Islamic Circle of North America (ICNA) has announced the latest phase of what the organization now calls its “Historic National Billboard Campaign.” According to the announcement, ICNA has launched 50 billboards in major cities across the US:

May 4, 2015 As part of an ongoing campaign on #WhoisMuhammad, ICNA has launched 50 billboards in major cities across the nation.

The cities include Baltimore, Los Angeles, Miami, Philadelphia, Houston, Dallas, Sacramento, Chicago and Atlanta. The billboards encourage people (8.2 million weekly impressions) encourage dialogue and increase understanding, as well as to dispel the growing disinformation about Islam and its Prophet. Billboards invite passers-by to call the toll-free number, 1-877-Why-Islam, or visit the website, www.WhyIslam.org to find answers to questions about Jihad, Terrorism, Women Rights, or to order their free copy of the Quran or other literature.

‘The billboards have generated a lot of interest. People are curious to know about the Prophet Muhammad. They have many questions, therefore, we are experiencing a surge in calls to our hotline and website visits,’ said Mr. Naeem Baig, the President of ICNA. Billboards, mainly in English but some in Spanish, exhibit messages such as ‘Muhammad believed in peace, social justice, women’s rights’ and ‘Muhammad always taught love, not hate; peace, not violence.’

ICNA’s National campaign also includes an additional 50 billboards in June, over 100 educational videos, Global Messenger Day featuring over 100 outreach booths, a national convention in Baltimore with 20,000 delegates, and events in over 25 cities and college campuses along with interfaith seminars dedicated to addressing questions about the Prophet Muhammad and the Islamic faith.

The GMBDW reported in February 2014 on an iCNA billboard campaign that was being being conducted under the auspices of an organization by a different name.

The Islamic Circle of North America (ICNA) is a part of the U.S. Muslim Brotherhood and considered to be closely tied to the Jamaat-e-Islami organization of Southeast Asia, itself allied with the Global Muslim Brotherhood. ICNA is particularly close to the Muslim American Society and the two organizations have been holding joint conferences in recent years.

Our predecessor publication had first reported on the ICNA billboard campaign in 2008 and 2009.

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